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Results categorised as Advertising
26 Oct 2020
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Dominic Mills
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
23 Oct 2020
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Michaela Jefferson and Sam Tidmarsh
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
22 Oct 2020
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Mike Fletcher
The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
20 Oct 2020
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Bob Wootton
Bob Wootton calls for pride in the work and a shift to marketing the industry's craft and its commercial impacts to customers
19 Oct 2020
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Dominic Mills
Dominic Mills looks at trends emerging from this year's IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.
13 Oct 2020
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Nick Manning
Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny
12 Oct 2020
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Sam Tidmarsh
Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.
08 Oct 2020
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Jeremy Hine
MullenLowe Group's UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.
06 Oct 2020
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Marcos Angelides
Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry's Marcos Angelides. But in reality, it's the brands with the least budget who are best suited to innovate.
05 Oct 2020
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Dominic Mills
Dominic Mills argues for the revival of three of advertising's dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
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