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Results categorised as Advertising
09 Jun 2021
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Omar Oakes
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
26 May 2021
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Mike Fletcher
Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.
25 May 2021
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Steve Taylor
Consumers don't like ad-tracking because they see someone else telling them what they're interested in, warns VCCP Media's Steve Taylor
30 Apr 2021
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Mike Fletcher
Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement
16 Mar 2021
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Jan Gooding
Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.
11 Mar 2021
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Hannah Johnson
Is it right for brands to be framing serious discrepancies as light-hearted social content? Blue State's London managing director, Hannah Johnson, takes a look.
02 Mar 2021
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The Media Leader Staff
Partner content: With 1 in 3 homes now multi-generational, are brands taking each generation seriously enough? Mail Metro Media investigates.
01 Mar 2021
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Christopher Kenna
The world needs more brands to take risks in order to spur on much needed change, argues Christopher Kenna, founder of Brand Advance.
25 Feb 2021
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Michaela Jefferson
According to Ad Net Zero, all named supporters have made a contribution to help the UK advertising industry achieve net zero carbon emissions by the end of 2030 through funding, specialist expertise and resourcing.
23 Feb 2021
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Mike Fletcher
Shopify has forged a partnership with TikTok to give its UK merchants access to the TikTok For Business platform
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