ARCHIVE ▸ NICK MANNING
15 Feb 2023
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
18 Jan 2023
Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.
07 Dec 2022
While it might not have the glitz of other channels, retail media is where the money is going
08 Nov 2022
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.
There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
‘Truth decay’ is irreversible and we have to learn to deal with it. Advertisers, whose money funds the lion's share of commercial media, can do a lot more.
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
16 Jun 2022
Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
27 Apr 2022
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
16 Mar 2022
Advertisers shouldn’t look to either the media specialists or the creatives to take the lead. They need both, Nick Manning argues.
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