ARCHIVE ▸ NICK MANNING
Elon Musk's GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.
15 Jul 2024
Euro 2024 has reminded us of TV's storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
14 May 2024
Let’s be clear. Principal media only exists to make media agency groups more money.
02 May 2024
Last week's avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how?
09 Apr 2024
Amid continued exposés of fraud in the open web and beyond, advertisers — as usual — have to sort things out for themselves. But first, they need to recognise their own need for change.
20 Mar 2024
Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.
Holding groups are increasingly using "principal-based" media trading models, but their lack of transparency goes against any progress made in client trust.
11 Jan 2024
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer