Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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17 Mar 2014

Millward Brown's AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.

14 Mar 2014

In our new multi-screen world, TV remains unseated from its advertising throne - in part because brand marketers are struggling to find the right strategies to reach the new "connected consumer", industry heard on Wednesday.

13 Mar 2014

Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.

13 Mar 2014

"The Connies", back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk - taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.

11 Mar 2014

The BBC's on-demand platform, iPlayer, has relaunched today after being rebuilt "from the ground up" to ensure it is fit for the future, the Corporation has announced.

05 Mar 2014

News UK's Mike Darcey has criticised the Guardian for giving its content away for free online whilst upping print prices - but his views have been branded as out of touch with the spirit of "openness" that defines the digital age.

04 Mar 2014

A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and 'trust' newsbrands on the popular social network.

28 Feb 2014

FT Group, which owns the Financial Times, saw profits rise 17% to £55 million as parent company Pearson struggled to cope with a declining US education market.

27 Feb 2014

Martin Sorrell's group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.

27 Feb 2014

The director general of the BBC mounts a strong defence of the £145 annual licence fee, as he calls for it to be extended to include people watching content via iPlayer.

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