Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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22 May 2014

BT is unable to protect its innovation and act aggressively in the TV market after outsourcing technological innovation to YouView, industry has heard.

22 May 2014

Chromecast, Google's new thumb-sized streaming device, poses a genuine threat to the UK television market, despite only selling around 100,000 devices, according to industry experts.

20 May 2014

New research has revealed that the average 'tap rate' on an ad served within a newsbrand's tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.

19 May 2014

Panorama editor Tom Giles is to leave in June to work on a blueprint to "shape BBC current affairs for the future", as Ceri Thomas, head of programmes, is set to edit Panorama for the next six months.

19 May 2014

The former Guardian commercial director will be responsible for leading Bloomberg's multi-platform media operation across the regions.

16 May 2014

Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.

15 May 2014

The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed "BT Sport neck and neck with Sky at 25 per cent."

15 May 2014

The shift to digital radio listening continues, with London leading the way, according to the latest Rajar results.

14 May 2014

For the year ending 30 April 2014, ITV's share of viewing, based on Barb data, dropped from 23.4% in 2013, to 21.6% this year - a percentage change of 7.69%.

14 May 2014

It has been widely reported that Yahoo, which has purchased around 40 start-ups in the last two years, will shut the app down entirely so the Blink team can work on Yahoo products.

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