ARCHIVE ▸ DAVID PIDGEON
04 Feb 2014
Brands are set to act more like publishers and media owners as the drive to produce branded content naturally evolves, according to Unilever's Hamish Priest.
30 Jan 2014
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
30 Jan 2014
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.
29 Jan 2014
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase 'likes' or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
29 Jan 2014
We're obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents - but new technology and data is destined to change everything.
28 Jan 2014
Specific Media's new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific's Gavin Johnson tells Newsline why the project means big things for advertisers.
27 Jan 2014
As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
23 Jan 2014
The National Readership Survey (NRS) has announced the appointment of Simon Redican as its next Chief Executive.
23 Jan 2014
Matthew Hook, the chief strategy officer at Carat UK, has been promoted to managing director - while Dan Hagen, currently the head of planning, is set to take on Hook's previous role.
Speaking at MediaTel's CES Debrief, Decipher's Nigel Walley says media owners can no longer afford to keep making new apps for proprietary operating systems in what has become a deeply fragmented market.
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