Adwanted UK: The Media Leader

ARCHIVE ▸ DAVID PIDGEON

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03 Jan 2014

The Voice UK App features the HomeCoach Game which puts audiences in the coaches' chairs and lets them listen to exclusive Blind Audition previews and decide whether they would turn based on the quality of the voice alone.

20 Dec 2013

The editor of the Liverpool Post, Mark Thomas, has reflected on why the newspaper had to close after 158 years of publication

16 Dec 2013

Reporting to Evelyn Webster, executive vice president of Time Inc., Marcus succeeds Sylvia Auton who retired in May after 36 years with the company.

16 Dec 2013

Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.

13 Dec 2013

Responding to the problem of online ad 'viewability' Google has said that it will now begin charging advertisers only for ads that are seen.

13 Dec 2013

Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.

12 Dec 2013

Speaking to Forbes on Wednesday, CEO Bill Wise said: "We are absolutely preparing ourselves for an IPO."

11 Dec 2013 |

In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.

05 Dec 2013

Set to launch early next year, the new network will see Sébastien Danet appointed chairman as the group seeks to drive business growth across the entire group.

27 Nov 2013 |

Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel's Automated Trading Debate on Tuesday.

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