ARCHIVE ▸ THE MEDIA LEADER STAFF
03 Oct 2014
The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
29 Sep 2014
A new study has revealed how the increase of smartphones and tablets for home connectivity, together with the popularity of streaming services, could be the death knell for PC and laptop use in the home.
22 Sep 2014
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
22 Sep 2014
Wayne Blodwell joins the agency from Group M's buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
18 Sep 2014
In what appears to be a growing trend in the US TV ratings industry, CBS and NBC have announced they will be joining Fox in delivering live seven-day projections alongside their oversights data.
18 Sep 2014
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
17 Sep 2014
August was a good month for commercial television broadcasters, with just one channel recording any decline in revenue.
17 Sep 2014
Keith Lorizio joins Chango from Microsoft and will be responsible for driving the company's revenue strategy, identifying new opportunities and expanding the sales and client development teams.
15 Sep 2014
The Financial Times has today launched a new-look newspaper designed for an age in which readers consume content across a variety of different platforms.
15 Sep 2014
In an exclusive infographic, Kantar Media reveals how 15-24 year olds are using digital media - from streaming music to downloading videos and games.
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