ARCHIVE ▸ THE MEDIA LEADER STAFF
02 Dec 2014
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
01 Dec 2014
Black Friday saw the nation flock en masse to the discounted high streets. Now, it's time for retailers to flog reduced stuff online. So what do our industry experts have to say about Cyber Monday?
24 Nov 2014
Published by Newsquest and with a 50p price tag, the masthead describes the title as "The newspaper that supports an independent Scotland".
20 Nov 2014
Advertisers are increasingly running video campaigns across multiple devices - including computers, mobiles and connected TVs - reveals a new study from Videology.
20 Nov 2014
Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.
19 Nov 2014
October saw just one commercial television channel record any notable revenue growth, while the majority of the remaining few recorded declines.
18 Nov 2014
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
17 Nov 2014
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective - and it can cost them business.
11 Nov 2014
New findings and a progress update have been shared with industry from BARB's Project Dovetail - the measurement body's new hybrid measurement system for full cross-platform reporting.
11 Nov 2014
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
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