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20 Nov 2014
Advertisers are increasingly running video campaigns across multiple devices - including computers, mobiles and connected TVs - reveals a new study from Videology.
20 Nov 2014
Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.
19 Nov 2014
October saw just one commercial television channel record any notable revenue growth, while the majority of the remaining few recorded declines.
18 Nov 2014
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
17 Nov 2014
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective - and it can cost them business.
11 Nov 2014
New findings and a progress update have been shared with industry from BARB's Project Dovetail - the measurement body's new hybrid measurement system for full cross-platform reporting.
11 Nov 2014
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
10 Nov 2014
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform's native advertising.
07 Nov 2014
In line with the increasingly grey weather, the latest ABC figures paint a relatively bland picture for national newspapers over the last month - with few titles recording any major increases or decreases in circulation.
07 Nov 2014
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On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty - so what do our advertising gurus make of the retailer's latest festive production?
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