ARCHIVE ▸ MARIA IU
21 Nov 2024
The broadcaster offered a platform that had broad reach, including a vast female audience that the brand wanted to target.
20 Nov 2024
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
20 Nov 2024
The TV sales leader on being honest, always doing your research and her buzzword buzzkill.
19 Nov 2024
In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.
14 Nov 2024
A total of eight media owners presented their ideas to advertisers and agencies.
14 Nov 2024
Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.
14 Nov 2024
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.
13 Nov 2024
Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.
13 Nov 2024
The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.
11 Nov 2024
Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?
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