ARCHIVE ▸ MARIA IU
31 Jan 2025
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
30 Jan 2025
Prototypes will be built by Kantar and RSMB alongside Sopra Steria, while return-path data from Sky boxes and CTV sets with HbbTV software will be incorporated into the new service.
29 Jan 2025
The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
28 Jan 2025
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
23 Jan 2025
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
22 Jan 2025
The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.
22 Jan 2025
Step into Adland features creators showcasing agency life on TikTok and open days for young talent to take part in.
15 Jan 2025
The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.
10 Jan 2025
ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.
09 Jan 2025
Thinkbox, OMD and JCDecaux are among those that made the list.
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