ARCHIVE ▸ MARIA IU
11 Dec 2024
The programmatic ad platform's UK north leader on a focus on content signals, the industry's commitment to sustainability and his favourite ads.
11 Dec 2024
The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.
09 Dec 2024
A deal was confirmed on Monday.
08 Dec 2024
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
06 Dec 2024
As part of the deal, the Scott Trust will become one of Tortoise’s largest shareholders.
06 Dec 2024
Smith will remain connected to the organisation as he will become chair of Origin.
05 Dec 2024
Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.
05 Dec 2024
The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.
04 Dec 2024
The charity's sales chief on her media best friend, living with a never-ending to-do list and how to thrive in a hybrid work environment.
03 Dec 2024
Four executives at different levels from a range of companies share their media origin story and advice for those starting out.
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