ARCHIVE ▸ ELLA SAGAR
10 Apr 2024
The outdoor media owner's customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
09 Apr 2024
They will integrate Google's Gemini models with WPP's AI-powered marketing operating system.
09 Apr 2024
The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
08 Apr 2024
Vevo has partnered with Kerv Interactive to bring shoppable ad formats to its CTV network.
08 Apr 2024
Is cinema the next natural step for podcasts after social, video and live events?
04 Apr 2024
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
04 Apr 2024
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
03 Apr 2024
The newspaper's advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
03 Apr 2024
Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
02 Apr 2024
Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer