ARCHIVE ▸ ELLA SAGAR
16 Apr 2024
Nearly three-quarters of senior marketers believe organisational structure is holding them back.
16 Apr 2024
The independent commercial radio station has launched a campaign across TV, OOH and social.
15 Apr 2024
Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
15 Apr 2024
The collective has partnered with the Diversity Standards Collective for the research.
12 Apr 2024
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
12 Apr 2024
The UK online audience measurement body has hired Sarah Miller.
11 Apr 2024
Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.
11 Apr 2024
The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on "bold originality" and "meaningful connection".
10 Apr 2024
Channel 4 Sales has secured sponsorships with Ring and Alfa Romeo for its Friday night and Film4 programming.
10 Apr 2024
The Diary of a CEO host Steven Bartlett, along with Georgie Holt and Christiana Brenton, have co-founded Flight Studio.
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