Adwanted UK: The Media Leader

ARCHIVE ▸ ELLA SAGAR

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01 May 2024

The publisher ad platform's head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.

30 Apr 2024

Current marketing mix modelling misses out on OOH's true return on investment because it does not include granular enough location data, new research has found.

30 Apr 2024

Spotify will utilise video content "in a bigger way" on the platform this year, but what will this look like?

29 Apr 2024

As Global's ad platform turns 10, The Media Leader looks back at its biggest milestones.

26 Apr 2024

Commercial radio has had a "positive" start to the year with 5.2% growth in Q1, new figures show.

26 Apr 2024

The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.

25 Apr 2024

Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what's next for audio measurement.

25 Apr 2024

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

25 Apr 2024

Kantar's study found 19.9m British households have at least one paid video streaming service — "virtually flat" on the previous quarter.

24 Apr 2024

Bauer Media's group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.

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