Adwanted UK: The Media Leader

ARCHIVE ▸ AHMED ELKADY

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19 Apr 2023

In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.

17 Apr 2023

The feature allows users to watch up to four games simultaneously, with separate streams displayed in a grid format on the screen.

06 Apr 2023

A deepfake version of the former IPA President Julian Douglas and a deepfake Paul Bainsfair – the IPA’s current Director General – took opposing sides of the AI argument.

05 Apr 2023

TikTok has been fined £12.7m by the UK’s data watchdog for not doing enough to protect the privacy of children.

05 Apr 2023

While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.

04 Apr 2023

Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.

04 Apr 2023

Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.

03 Apr 2023

The company says the new roles underline its commitment to having "the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”

31 Mar 2023

Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the "pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema" in a new pan-European brand campaign.

30 Mar 2023

In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.

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