Adwanted UK: The Media Leader

ARCHIVE ▸ AHMED ELKADY

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03 May 2023

A New York-based investment company has expressed “grave concerns” about digital media measurement platform DoubleVerify’s financial reporting, as well as the efficacy of its ad fraud detection product.

02 May 2023

Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.

28 Apr 2023

While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.

27 Apr 2023

YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.

27 Apr 2023

The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.

26 Apr 2023

The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.

26 Apr 2023

Despite political uncertainty and a cost-of-living crisis, the UK's digital ad market grew by 11% in 2022.

25 Apr 2023

The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”

24 Apr 2023

In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.

21 Apr 2023

Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.

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