ARCHIVE ▸ AHMED ELKADY
31 May 2023
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
31 May 2023
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
30 May 2023
Major advertisers are having to chase "thinner and thinner margins" as content production becomes "solved" due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.
25 May 2023
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
24 May 2023
There is a lot going on when it comes to AI and that's just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what's happening and why it matters.
18 May 2023
DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.
18 May 2023
According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.
11 May 2023
The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
05 May 2023
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
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