SEARCH
Results matching the voice UK
08 Nov 2018
|
The Media Leader Staff
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
24 Oct 2018
|
Raymond Snoddy
As Sir Nick Clegg surprises everyone and joins Facebook, can the tech giant really lobby its way out of the hole it has dug itself into?
22 Oct 2018
|
Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
17 Oct 2018
|
The Media Leader Staff
Here, experts from across the industry give their thoughts on the findings of the latest IPA Bellwether report.
16 Oct 2018
|
John Davidson
Kinetic UK's John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.
15 Oct 2018
|
The Media Leader Staff
The programme will be a space designed to allow discussion on current topics such as women's representation in Westminster and the effect of alcohol in the Houses of Parliament.
10 Oct 2018
|
The Media Leader Staff
Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for "supercharging" Audi's UK business over the past three years.
03 Oct 2018
|
Raymond Snoddy
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
02 Oct 2018
|
Richard Marks
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.
25 Sep 2018
|
Carl White
Approaches that depend on demographic data alone face a tough fight to retain relevance in a programmatic and micro-targeted world, writes Nano Interactive's Carl White.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer