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Results matching the voice UK
04 Oct 2019
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Richard Marks
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
02 Oct 2019
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Raymond Snoddy
As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an 'extraordinary' attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.
24 Sep 2019
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Anne Tucker
Full report available at: Mediatel Connected > Connected Surveys > Data
18 Sep 2019
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Sophie Harding
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
13 Sep 2019
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The Media Leader Staff
Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne's annual digital marketing event.
12 Aug 2019
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Dominic Mills
As the 'Flat Earthers of Traditional TV' fight back against reports of TV's ill health, Dominic Mills has his own observation to add to the mix.
12 Aug 2019
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The Media Leader Staff
Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.
06 Aug 2019
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Dominic Mills
With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.
06 Aug 2019
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Steve Wing
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
05 Aug 2019
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Michele Arnese
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese - instead of one that's just “nice to have” in a visual world
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