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27 Aug 2010
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Marnie Richards
The latest NRS figures for July 2009 to June 2010 show year-on-year readership losses for almost all titles.
27 Jul 2010
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.
26 Jul 2010
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Marnie Richards
The National Readership Survey (NRS), which provides estimates of printed newspaper and magazine readerships, has appointed research specialist RSMB and UKOM/Nielsen to conduct a trial fusion of online audience data.
21 Jun 2010
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Liz Jaques
The London Evening Standard is set to boost its distribution by an extra 100,000 copies from October.
28 May 2010
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Katherine Page
Katherine Page, technical consultant at the National Readership Survey, explains why it is worth pursuing Project Fusion. "All the indications are that publisher websites have considerable potential to extend audience reach..."
28 May 2010
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Liz Jaques
NRS figures for April 2009 to March 2010 show year on year readership growth for just two titles.
10 May 2010
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Liz Jaques
News International's head of insight Stuart MacDonald was quick to defend the National Readership Survey at MediaTel Group's Future of Media Research seminar last week, saying it has "a critical role to play in the industry today".
19 Apr 2010
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Claire Myerscough
Claire Myerscough, business intelligence director at News International, explains why 'word of mouth' will be more important than ever in 2010...
06 Apr 2010
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Steve Cox
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
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