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26 Nov 2010
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Julia Hutchison
Julia Hutchison, COO at the APA, says the latest NRS figures represent "a clear sign that passion for and investment in editorialised branded content is still soaring"...
26 Nov 2010
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Liz Jaques
The latest NRS figures for October 2009 to September 2010 show fairly substantial year on year losses for most titles in the daily category, with the exception of the Daily Star, which posted a slight 0.3% increase in readers.
04 Nov 2010
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Liz Jaques
To see a snapshot of where RAJAR, BARB, NRS, POSTAR and TouchPoints are now and what their users are asking for the future, watch the latest currency videos from the MRG conference in Malta today.
22 Oct 2010
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John Carroll
John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
06 Oct 2010
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James Palmer
James Palmer, a senior planner, continues the newspaper trading debate...
05 Oct 2010
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Richard Bedwell
In response to David Spon-Smith's comment - 'A CPT model has the potential to polarise the press market' - Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics...
05 Oct 2010
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David Spon-Smith
In response to Derek Jones' article 'Paywalls take back-seat as trading debate gets serious', David Spon-Smith, consultant at Accenture, wonders what a CPT model would mean for some publishers (as well as the NRS)...
01 Oct 2010
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Derek Jones
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
28 Sep 2010
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Katherine Page
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn't do a good job of representing the universe then the audience data is likely to be flawed...
06 Sep 2010
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Marnie Richards
The issue of paywalls still divides opinion - and probably will for some time to come. According to a Benedict Evans from Enders Analysis, a newspaper paywall subscriber is worth "only a quarter to a third of a print buyer".
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