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19 Sep 2014
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Richard Marks
As Research the Media's Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.
19 Sep 2014
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David Pidgeon
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
19 Sep 2014
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Ellen Hammett
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
28 Aug 2014
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David Pidgeon
Only the 'i' newspaper managed to record any growth in the daily market, while the Sun on Sunday drops more than 900,000 readers.
28 Aug 2014
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David Pidgeon
The figures reveal a poor performance for overall readership growth across the entire market, with every newsbrand recording negative growth from the last reported period.
27 Aug 2014
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Raymond Snoddy
When national newspapers try to sell what should be a good news story for the industry, the data is just not strong enough. Finding a solution is critical to the survival of the industry.
26 Aug 2014
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David Pidgeon
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a "future-proof cross-platform measurement system".
15 Aug 2014
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The Media Leader Staff
The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.
15 Aug 2014
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Ellen Hammett
The commercial panel will consider business models; the thrust for platform data (and the future of NRS); the progress and implications of the planned trading system, PATS; data and tablet ad effectiveness.
12 Aug 2014
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James Whitmore
What do other audience measurement bodies think about newspaper publishers serving notice on the National Readership Survey? We hear from Route's MD, James Whitmore, for an out-of-home perspective.
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