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26 Nov 2014
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David Pidgeon
The National Readership Survey has today released its second wave of mobile and tablet estimates of magazine readership, alongside its quarterly print and PC results.
26 Nov 2014
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Ellen Hammett
The National Readership Survey (NRS) has today launched its second set of mobile and tablet estimates of audience readership for the period October 2013 to September 2014, alongside its quarterly print and PADD results.
13 Nov 2014
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Richard Marks
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium - and wonders whether 15-24 year-olds will inevitably end up just like their parents...
10 Nov 2014
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James Whitmore
Ahead of the MRG International Conference in Berlin this week, Route's MD, James Whitmore, asks whether it's time for the JICs to change.
05 Nov 2014
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Frances Sheardown
The Media Research Group epitomises collaboration, says Frances Sheardown - and we should celebrate that fact at next week's MRG conference.
20 Oct 2014
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Ellen Hammett
Following the announcement that the NPA is to serve notice on the NRS, the UK's newspaper publishers have announced that they aim to introduce a new system of measurement across multiple platforms from early 2016.
01 Oct 2014
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David Pidgeon
Capitalising on the newsbrands' considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
01 Oct 2014
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Raymond Snoddy
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
01 Oct 2014
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David Brennan
There is a move towards greater integration of planning and trading data across platforms but integration can sometimes disguise a move towards greater segregation. Where will this leave the non-publisher online display suppliers?
30 Sep 2014
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David Pidgeon
The Jed Glanvill-led review into newspaper audience measurement - and the future role of the National Readership Survey (NRS) - will kick-off today, as clarity emerges over how newspaper publishers regard the current system.
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