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Results categorised as Mobile
21 Nov 2014
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Simon Andrews
It feels like a switch was flipped this week, says Simon Andrews - or is it just that mobile has finally grown up?
18 Nov 2014
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Joseph Vito DeLuca
To ensure success within today's communication channel, it's imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr's Joseph Vito DeLuca.
18 Nov 2014
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The Media Leader Staff
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
18 Nov 2014
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Ellen Hammett
In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.
07 Nov 2014
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Simon Andrews
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
06 Nov 2014
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David Pidgeon
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company - with an option to take 100% at a later date.
06 Nov 2014
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Ellen Hammett
Research released today by the Internet Advertising Bureau UK (IAB) shows the increasing role that mobile and tablets play with traditional media - with 81% now visiting the internet via an app or browser daily.
05 Nov 2014
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David Pidgeon
In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.
05 Nov 2014
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Gareth Deere
Everyone knows there is a perfect fit of mobile and OOH working together - the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
03 Nov 2014
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Brian Taylor
When it comes to content, quality over quantity is still the golden rule, writes Jaywing's Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation...
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