SEARCH
24 Feb 2015
|
The Media Leader Staff
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
20 Aug 2013
|
Ellen Hammett
The new feature will provide a list of web stories in which a tweet was embedded, making it "easier to discover stories that provide more context."
08 Aug 2013
|
Ellen Hammett
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
02 Aug 2013
|
Ellen Hammett
Kantar Media has partnered with Twitter to develop a new suite of tools to support planning and analytics for the UK TV industry.
09 Jul 2013
|
Ellen Hammett
In the final five minutes of the Wimbledon men's final, 120,000 tweets were generated per minute, with the two week competition resulting in a 20% surge in Murray's Twitter followers.
12 Jun 2013
|
Adam Lawrenson
D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show's creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.
07 Jun 2013
|
Chris Forrester
The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows...
06 Jun 2013
|
David Pidgeon
As part of the deal WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of initiatives to deliver "more effective campaigns, enhanced targeting and more real-time insight to clients."
24 May 2013
|
Ellen Hammett
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
08 May 2013
|
Richard Marks
Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media - but will it be able to replicate that success? Whatever happens, at least we've learned that rather than 'the Internet' proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party - a rolling stone gathering digital moss.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer