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Results tagged as Television
13 May 2013
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Ellen Hammett
Thinkbox is to launch its second 'Screen Life' study, focusing on how people are watching VOD and how that differs from - and adds to - linear viewing.
10 May 2013
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John Barnard
In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom's changes, where can we see market trends going? NMG offers its predictions...
10 May 2013
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Ellen Hammett
Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports' Premiership offering.
10 May 2013
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Ellen Hammett
Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.
09 May 2013
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Ellen Hammett
BT Sport will be offered free to all BT Broadband customers, making weekly live matches from the Barclays Premier League free for the first time in over 20 years.
08 May 2013
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Richard Marks
Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media - but will it be able to replicate that success? Whatever happens, at least we've learned that rather than 'the Internet' proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party - a rolling stone gathering digital moss.
07 May 2013
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Dominic Mills
There's a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
03 May 2013
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Ellen Hammett
The latest financial performance report for Sky shows that the company is underperforming in a number of sectors, including satellite and Pay TV, which is expected to continue to decline throughout 2013 and into 2014.
02 May 2013
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Jon Hewson
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains...
02 May 2013
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Ellen Hammett
The latest Freesat figures indicate strong growth for the free TV platform - adding to more UK households this year than both Sky and Virgin Media combined.
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