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31 May 2012
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Scott Thompson
Scott Thompson uses Starcom MediaVest Group's ECHOscreen tracking tool to look at the mentions of the Eurovision competition on Twitter...
31 May 2012
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Liz Jaques
IAB Europe results from its Mediascope Europe survey shows that Europeans are more connected than ever, with 462.9 million Europeans online across 28 markets.
30 May 2012
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Liz Jaques
New research shows that TV and digital ads are less effective if a viewer watches an ad on TV and sees a different ad on their smartphone. However, there are opportunities around linking the two.
29 May 2012
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The Media Leader Staff
MPG Media Contacts' latest research looks at attitudes to the Jubilee, including celebrations and advertising...
25 May 2012
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Derek Jones
The new UKOM Nielsen Hybrid was officially launched to the research industry this morning at the IAB. James smythe, general manager at UKOM made it clear from the outset that this was "not just about research tinkering... It answers a specific question".
25 May 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at the success of different brands at driving emotional engagement through Facebook content...
24 May 2012
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Richard Nicholls
The Future Foundation's Richard Nicholls on gamification...
23 May 2012
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Liz Jaques
Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television - Smart DRTV - but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman.
22 May 2012
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Liz Jaques
A new report by In-Stat claims that the TV apps market could generate revenues of more than €1.3 billion by 2013.
22 May 2012
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Liz Jaques
71% of smart TV owners in France have connected their sets to the internet, according to Futuresource Consulting.
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