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09 Aug 2012
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Tom Cross
Ipsos MORI's Tom Cross says people aren't glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. ...
08 Aug 2012
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Liz Jaques
During the Olympic games, half of searches and video streams have come from mobiles and tablets, according to Google.
06 Aug 2012
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Liz Jaques
According to Reuters, US pay TV subscriptions have dropped by more than 400,000 this year. In Q2, Time Warner Cable saw video subscriptions fall by 169,000; Comcast 176,000, Dish 10,000 and DirecTV 52,000.
06 Aug 2012
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Guy Turton
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising...
06 Aug 2012
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Liz Jaques
New research by BrandScience, part of Omnicom Media Group, has found that cinema advertising delivers €3.07 additional revenue for every Euro spent across Europe, and £2.84 for every Pound spent in the UK.
02 Aug 2012
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Liz Jaques
The National Readership Survey has developed a series of infographics, the first of which (below) details the readership of newspapers and magazines on tablets and e-readers.
02 Aug 2012
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Adam Bowie
Adam Bowie gives a brief whizz through the latest RAJAR results...
02 Aug 2012
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James Cridland
James Cridland, managing director of Media UK and a radio futurologist, says radio continues to change and the new listening figures make this ever more clear...
30 Jul 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, says: "With sport at the forefront of people's minds this summer, understanding and targeting those most interested in sport could prove lucrative for the canny marketer"...
27 Jul 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, highlights the evolving technological landsape...
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