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Results tagged as Research
16 Sep 2011
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Paper Boy
Apologies to regular readers of this column for not writing about the August ABC's or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados...
15 Sep 2011
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Liz Jaques
The Daily Telegraph has been voted the newspaper of choice for business readers in a poll carried out by YouGov.
13 Sep 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% ...
09 Sep 2011
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Liz Jaques
JP Morgan has upped its forecasts for tablet sales in 2011 to 51.9 million units, from 46.1 million previously, according to Mobile Insider.
08 Sep 2011
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Liz Jaques
UK publishers will focus on audience profiling and driving content across mobile platforms such as the iPad and smartphones in the next year, according to the AOP's annual Content & Trends Census.
08 Sep 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, says now is the time for marketers to start targeting devoted shoppers who will return again and again long after the Olympics moves on to Rio...
05 Sep 2011
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Liz Jaques
Almost one in three mobile users believe their phone will become their primary entertainment device in the future as well as play a big role in managing their social lives, according to new research from Experian Simmons.
01 Sep 2011
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Liz Jaques
Consumers that post a comment, view a video, play a game, or enter a competition on a brand's social media page are on average 78% more likely to consider or make a purchase from the brand in future, according to a new research study by Starcom MediaVest Group.
01 Sep 2011
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Richard Nicholls
Richard Nicholls, The Future Foundation, on personal policing of the social space and the rise of the super-highway code...
31 Aug 2011
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David Brennan
"Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick."
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