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Results tagged as Research
10 Oct 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind...
07 Oct 2011
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Liz Jaques
Facebook may be free, but its value has been revealed by new research from advertising agency McCann London, which shows that more than one in three (37%) British users place a value of more than £50,000 on the service.
06 Oct 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, on why environmentally-friendly consumers are a lucrative group for marketers to tap into...
05 Oct 2011
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Liz Jaques
In a Toluna QuickSurveys and Newsline poll of 558 football fans in the UK (337 with a Sky subscription and 239 with ESPN), 69% admit that they would consider buying a foreign decoder card to watch football.
05 Oct 2011
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Liz Jaques
Online has bucked wider advertising trends, growing at a rate of 13.5% to £2.26 billion for the first half of the year, according to new research by the IAB.
04 Oct 2011
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Liz Jaques
Amazon's Kindle Fire is set to reignite the already fierce tablet war and potentially create a two-horse race between Amazon and Apple, according to new research.
03 Oct 2011
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Liz Jaques
Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook's Sponsored Stories.
03 Oct 2011
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Lynne Robinson
Lynne Robinson, research director, IPA, says the communication landscape is changing at a faster rate than ever before; but fortunately these changes are also delivering the means to gain a greater understanding of what is going on...
30 Sep 2011
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Richard Nicholls
Richard Nicholls, The Future Foundation, says never before in history have customers been so well guided towards making good choices in the markets they inhabit...
30 Sep 2011
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John Carroll
John Carroll, chair MRG, on why the industry needs to change and needs to experiment...
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