SEARCH
Results tagged as Research
31 Jan 2012
|
David Brennan
Is media - especially media research - ahead of or behind the curve? Is it driven by art or science?
26 Jan 2012
|
Liz Jaques
The number of connected devices will grow from 256.8 million units in 2011 to 1.34 billion units in 2016, driven by the rise of digital televisions, satellite STBs, video game consoles, Blu-ray disc players and recorders, according to In-Stat.
26 Jan 2012
|
Heather Corker
The Future Foundation's Heather Corker says this will be the decade in which leisure becomes much more smart and active...
26 Jan 2012
|
The Media Leader Staff
Nielsen executives began a series of industry briefings on their new Online Campaign Ratings (OCR) service last week. Online Campaign Ratings is a new measurement system that provides GRPs for online advertising campaigns, enabling consistent cross-platform reach and frequency metrics for the first time.
26 Jan 2012
|
Steve Smith
Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers' community values...
24 Jan 2012
|
Steve Cox
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used...
24 Jan 2012
|
Liz Jaques
A YouGov survey in November 2011 revealed that one in 10 people in the UK owned a Smart TV - with 15% of UK consumers saying they would own one within the next 12 months.
24 Jan 2012
|
Liz Jaques
UK linear TV viewing figures for 2011 equaled the record high set in 2010, according to Thinkbox. The average viewer watched four hours, two minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), new figures from the Broadcasters' Audience Research Board (BARB) show.
23 Jan 2012
|
Liz Jaques
Streamed TV is becoming more mainstream in the UK with the use of online streaming services such as BBC iplayer, ITV iplayer or 4oD on the rise, particularly among younger people, according to the latest KPMG Media & Entertainment Barometer.
20 Jan 2012
|
Steve Smith
Steve Smith, head of thought leadership at SMV Group, says mixed retail results highlight the need for supermarkets to carefully navigate the emerging multi-channel retail world...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer