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Results tagged as Research
08 Feb 2012
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The Media Leader Staff
Torin Douglas posed the question "how are the JICs coping?" at MediaTel's Future of Media Research event on Friday.
08 Feb 2012
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Steve Smith
Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price...
07 Feb 2012
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Liz Jaques
One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.
07 Feb 2012
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Liz Jaques
Torin Douglas rounded-up MediaTel's Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.
07 Feb 2012
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Chris Worrell
Chris Worrell, European research director at Specific Media, looks back at MediaTel's Future of Media Research event and explains why lots of data creates lots of questions...
06 Feb 2012
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Liz Jaques
Bringing data sets together will become the holy grail, according to ITV's head of commercial research & insight Sarah Messer.
06 Feb 2012
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Liz Jaques
What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group's Future of Media Research event on Friday.
03 Feb 2012
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Liz Jaques
I am not sure if RAJAR week always gives the impression of a lot happening but there certainly seems to be lots to talk about this week…
02 Feb 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals key insights on the ever-popular cookery show genre, particularly given the strong viewing figures that were recently posted by Masterchef...
31 Jan 2012
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Liz Jaques
Independent figures published today by the BFI show UK audiences embraced independently made British films as never before in 2011.
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