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Results tagged as Research
20 Mar 2012
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Anne Tucker
New In-Stat research forecasts that 100 million households will actively use a hybrid service delivered to their TV set by 2016.
19 Mar 2012
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Liz Jaques
Kantar Media gauges UK reaction to the new Sunday paper...
15 Mar 2012
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Liz Jaques
A new survey by TV Licensing shows that 46% of 18 to 24 year olds are 'chatterboxing' - watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.
15 Mar 2012
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Scott Thompson
Scott Thompson, Starcom MediaVest's digital research manager, on the latest edition of Emerging Spaces: Pulse, which looks at tablet devices in 2012 and what the "post PC" world really means...
15 Mar 2012
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Liz Jaques
Even with a vast amount of free content available, tablet owners aren't opposed to paying for the media they really want.
14 Mar 2012
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Steve Smith
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers...
14 Mar 2012
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Liz Jaques
The UK 'paid for' product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
13 Mar 2012
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Liz Jaques
This year's State of the Media Democracy Survey provides a 'reality check' on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.
13 Mar 2012
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Neil Mortensen
Neil Mortensen, research & planning director at Thinkbox, on the complementarity of TV and social...
12 Mar 2012
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Julian Smith
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media...
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