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10 May 2012
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Simon Wright
A fairly non-remarkable month was dominated once again by the battle of the two major reality shows. Coming out on top was BBC One's The Voice UK, with the 14 April episode proving to be the most-watched single edition of the month with just under 12 million viewers.
10 May 2012
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Liz Jaques
InMobi, the largest independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital, released the results of their global consumer research, The Role of Tablets in the Consumer Sales Journey, at an event in London this morning.
08 May 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games...
08 May 2012
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Sally Dickerson
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media...
08 May 2012
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Liz Jaques
The number of users streaming mobile TV on their smartphones will increase to 240 million by 2014, according to Juniper Research.
02 May 2012
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Steve Smith
Steve Smith of Starcom MediaVest Group highlights some of the conclusions from a study of people's experiences of shopping at Tesco.
01 May 2012
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Derek Jones
An extensive new study, covering 19,000 consumers and 153 senior decision makers from global retailers has been released today by payment processor WorldPay.
01 May 2012
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Derek Jones
A chart from Business Insider today - via analyst Chetan Sharma - shows mobile to be the most pervasive technology ever invented.
26 Apr 2012
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Liz Jaques
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
24 Apr 2012
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Rosie Merrell
Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium's influence alters within individual environments...
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