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27 Jul 2022
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Ella Sagar
In brief: Mail Metro Media, the advertising arm of DMG Media, has launched "The Diversity Factor" research to enable advertisers to better understand and engage with diverse audiences.
25 Jul 2022
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Shannon Sinclair
There has never been a more important time to stay attuned to your customers through a flexible research approach.
26 May 2022
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Ella Sagar
Ecommerce functions are still managed through "fragmented and siloed" models which must evolve, a report by the WFA and Dentsu warns.
09 Dec 2020
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Mark Barber
Partner content: Radiocentre's planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.
14 May 2019
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Michaela Jefferson
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
04 Feb 2013
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David Pidgeon
As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
15 Jan 2013
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Niall Johnson
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