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Results tagged as Out of Home
05 May 2010
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Liz Jaques
A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.
05 May 2010
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Peter Charlton
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
09 Apr 2010
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The Media Leader Staff
A new 18 metre interactive projection wall has been installed at Birmingham International Airport to promote the area.
06 Apr 2010
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Steve Cox
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
29 Mar 2010
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The Media Leader Staff
CBS Outdoor has retained the five-year contract to manage the advertising on Go-Ahead Group buses in the UK.
24 Mar 2010
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Sam Howroyd
Clear Channel Outdoor will be turning off the lights at offices and landmark sites at 8.30pm for one hour this Saturday as part of a global campaign to raise awareness of climate change.
12 Mar 2010
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The Media Leader Staff
Clear Channel Outdoor has reported a $30.4 million fall in UK revenues for 2009.
11 Mar 2010
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TGI
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
10 Mar 2010
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Sam Howroyd
JCDecaux has reported a 77% fall in profits for 2009, to £22 million, with revenue down 11.5% year on year to £1.7 billion.
09 Mar 2010
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The Media Leader Staff
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
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