SEARCH
13 Jun 2013
|
The Media Leader Staff
New awareness campaign from the Internet Advertising Bureau aims to boost 'awareness, education and consumer choice' regarding online 'interest-based' or 'behavioural' advertising.
13 Jun 2013
|
Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
13 Jun 2013
|
Ellen Hammett
'Connected mums' lead across the majority of major social media platforms, spending 19% more time on social networking sites than the general population, a new report from the BabyCentre has revealed.
12 Jun 2013
|
Ellen Hammett
Broadcasters and content creators are able obtain 'measurable' data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
11 Jun 2013
|
Ellen Hammett
Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls - with experts suggesting UK ads are simply more creative and engaging than outside the UK.
11 Jun 2013
|
Ellen Hammett
Some consumers are still resisting engagement with the Internet with respondents to Ofcom's survey citing privacy and security issues and a major barrier.
07 Jun 2013
|
Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head - despite such different business models - in both advertising and delivery.
07 Jun 2013
|
Simon Stanforth
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video - which is at a significantly higher level than with linear TV, VOD and recorded television.
07 Jun 2013
|
Ellen Hammett
It has been speculated that 'iRadio' will feature audio and banner ads sold through Apple's iAd mobile network - operating much like an online radio station - putting it in direct competition with existing services such as Spotify and Pandora.
05 Jun 2013
|
Richard Marks
We are headed towards a digital future with just three media - video, text and audio - delivered across screens of varying sizes, yet 'TV' and 'radio' still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer