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16 Mar 2010
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Sam Howroyd
Around 25% of all US TV households have a television connected to the internet, according to a new report from Leichtman Research Group.
15 Mar 2010
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James Smythe
Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today's Social Media World Forum.
15 Mar 2010
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James Smythe
Speakers at today's Social Media World Forum at London Olympia urged marketers to take an integrated and customer-focussed approach to social media marketing.
15 Mar 2010
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Sam Howroyd
More than one third of marketers already conduct some type of mobile marketing, with mobile websites and apps proving to be an equal draw to text messaging.
12 Mar 2010
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The Media Leader Staff
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
12 Mar 2010
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The Media Leader Staff
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser's website than users who are not exposed to the campaigns, according to new research from comScore.
11 Mar 2010
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Sam Howroyd
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
11 Mar 2010
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TGI
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
11 Mar 2010
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Sam Howroyd
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
10 Mar 2010
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Sam Howroyd
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
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