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01 Jul 2013
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Colin Strong
It's been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content - but what if the consumer was given the option to pay what they wanted? It's not madness says GfK's Colin Strong - and the evidence from other digital businesses suggest it's worth a closer look...
01 Jul 2013
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Dominic Mills
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills - the online video giant is needlessly butting into their territory and we should expect a backlash.
28 Jun 2013
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Simon Andrews
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
26 Jun 2013
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Ellen Hammett
New VisualDNA platform analyses site traffic and matches it to a database of millions of 'quizzed users', ultimately building a 'richly detailed' profile of who is visiting a website and the motivation behind it.
26 Jun 2013
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Ellen Hammett
Nielsen's Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
25 Jun 2013
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Mark Davey
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media's Director of Publisher Services, Europe, investigates.
24 Jun 2013
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Ellen Hammett
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
21 Jun 2013
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Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
17 Jun 2013
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Ellen Hammett
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue - with £1.38 billion missed out on because of negative viewer experience.
14 Jun 2013
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Ellen Hammett
Similar to social media peers such as Twitter, Instagram and Tumblr that all integrate the hashtag feature, Facebook hashtags will allow users to add context to a post or indicate that it is part of a larger discussion.
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