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19 Jan 2011
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Gavin Sinden
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future...
19 Jan 2011
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Liz Jaques
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.
19 Jan 2011
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Liz Jaques
MagnaGlobal's latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.
18 Jan 2011
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Liz Jaques
BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.
18 Jan 2011
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Niall Johnson
The UK's online population fell slightly in November, according to recent data released by UKOM. While some consumers turned to the net for their Christmas purchases, avoiding both the British winter and the crowds of shoppers on the 'real' high streets, there were just over half a million less people online than in the month of October.
17 Jan 2011
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
14 Jan 2011
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Simon Andrews
In the second Mobile Fix of 2011, Simon Andrews, founder of the full service mobile agency addictive!, says retailers with a smart mobile strategy will gain a competitive advantage over those who sit back and watch new tools and new players re-engineer retailing.
13 Jan 2011
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Karen Canty
In our first trend update of 2011, the Future Foundation explores the move towards increasing consumer power - a powerful trend and one that is being redefined and rejuvenated as we look to the coming decade.
10 Jan 2011
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Liz Jaques
How to avoid Google tracking you... move to a remote village.
10 Jan 2011
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Liz Jaques
Google has come under fire once again, this time from the former head of Channel 4 Luke Johnson in an article titled 'Why the Tories are so wrong to cosy up to this parasite'.
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