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Results tagged as Digital
25 May 2012
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Derek Jones
The new UKOM Nielsen Hybrid was officially launched to the research industry this morning at the IAB. James smythe, general manager at UKOM made it clear from the outset that this was "not just about research tinkering... It answers a specific question".
25 May 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook post-IPO, Facebook advertising, and Google....
25 May 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at the success of different brands at driving emotional engagement through Facebook content...
24 May 2012
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Liz Jaques
The Radio Advertising Bureau (RAB) launched two initiatives - a LoveRadioAds app and online tool RadioGAUGE Predict - at an event in London yesterday to celebrate its 20th anniversary.
24 May 2012
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Niall Johnson
Most of the UK's national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.
23 May 2012
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Raymond Snoddy
Raymond Snoddy says it would be good to see competition regulators in the UK concentrate on real abuses of market dominance that actually harm consumers' interests rather than disadvantaging consumers in pursuit of theoretical models of competition....
23 May 2012
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James Grant
James Grant, UK country manager, Vindico, says "instead of looking at TV to defend itself, I think the advertising industry should be pushing the digital VoD market to step up and improve"...
23 May 2012
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John Griffiths
Ericsson's John Griffiths on the digital switchover...
23 May 2012
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Liz Jaques
Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television - Smart DRTV - but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman.
22 May 2012
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Liz Jaques
A new report by In-Stat claims that the TV apps market could generate revenues of more than €1.3 billion by 2013.
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