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Results tagged as Advertising
31 May 2011
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Laura Holme
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client's emotional state rather than rational need...
27 May 2011
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Liz Jaques
Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
27 May 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year's Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What's going to happen to your company?
25 May 2011
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Liz Jaques
Are Sunday newspapers struggling to sell ad space? According to MediaWeek, the Mail on Sunday is trying to lure advertisers with a competition for £250,000 worth of free space.
24 May 2011
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Liz Jaques
Google has appointed Proctor & Gamble's digital marketing director Lucas Watson in a bid to attract more advertisers to YouTube.
24 May 2011
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Liz Jaques
Condé Nast has launched a new marketing services division - Indeactive.
24 May 2011
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Luke Aviet
Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content...
23 May 2011
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Sam Mikkelsen
Sam Mikkelsen, business development manager at Adalyser, wonders who will finally 'nail' the challenging and complex task that is data...
23 May 2011
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Marius Cloete
Marius Cloete, head of research at the PPA, on today's milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project...
20 May 2011
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Simon Andrews
Simon Andrews: If you ask your social media expert about the big successes you tend to get pretty standard answers about Twitter & Facebook. LinkedIn has never been very cool & its role seems to have been understated by many. Not any more...
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