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Marius Cloete, head of research at the PPA, on Ben Elowitz's comment that the web is shrinking - if this is correct where does it leave traditional media like magazines? Potentially in a good place...

Marius Cloete, head of research at the PPA, on today's milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project...

Marius Cloete, head of research at the PPA, says for publishers the real game-changer isn't developing that elusive killer app, it's the realisation that end-users want our content and we continuously need to rise to the challenge of giving them access to it.