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Results tagged as Advertising
14 Nov 2011
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Liz Jaques
Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.
14 Nov 2011
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Jim Marshall
Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad...
11 Nov 2011
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Andrew Troullides
Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group's Why Aren't We All Trading Electronically? event this week. Here he offers a sketch of the morning's debate...
11 Nov 2011
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Liz Jaques
Why isn't there a trading system to bridge the gap between agencies and publishers, asked News International's Patricia Kill at MediaTel Group's 'Why Aren't We All Trading Electronically?' event at Specific Media on Wednesday.
09 Nov 2011
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people's engagement with brands on Facebook...
08 Nov 2011
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Liz Jaques
Google has launched a series of diagnostic tools and a directory of mobile site developers in a bid to help companies "mobilise" sites.
08 Nov 2011
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Liz Jaques
Yahoo! has released its Livestand tablet app and is looking for advertisers to pay up to $500,000 for packages around its new interactive video ad unit.
08 Nov 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel...
03 Nov 2011
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TGI
Ashley Underwood, senior strategy executive at TGI, on why marketers may want to consider targeting 'Occupy' protesters...
02 Nov 2011
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Anne Tucker
LG Electronics has announced the launch of its integrated advertising platform on smart TVs.
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