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Results tagged as Advertising
09 Dec 2011
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Brian Jacobs
Brian Jacobs, BJ&A, explains why Hamish and Jim have done the industry a huge service in writing their book...
09 Dec 2011
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Derek Jones
... from The Business Insider IGNITION conference in New York last week, including an Angry Birds theme park, Sheryl Sandberg (Facebook COO)'s lack of ambition to enter the White House and the iPad limiting middle class population growth...
08 Dec 2011
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Derek Jones
... from the Business Insider IGNITION conference in New York last week. YouTube, Facebook, social TV, Mediamath and the "brain-dead" metric that is CTR.
06 Dec 2011
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Liz Jaques
WPP's GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
06 Dec 2011
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Anne Tucker
Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
06 Dec 2011
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Liz Jaques
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
06 Dec 2011
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Dean Wilson
Dean Wilson, UK MD at Active International, says an end of year report card for mobile would read: A for effort and enthusiasm but still a little unpredictable and inconsistent. Room to improve...
05 Dec 2011
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Liz Jaques
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
05 Dec 2011
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Liz Jaques
ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion - a 4.7% growth - despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
02 Dec 2011
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Julie MacManus
To combat planners' prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
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