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Results tagged as Advertising
19 Dec 2011
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising...
15 Dec 2011
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Liz Jaques
Facebook's display ad revenues will total $3.8 billion this year - up 104% from 2010, according to a recent eMarketer forecast. By comparison, Yahoo!, AOL, and MSN's display ad sales - not including search - were modestly up year on year, with growth of between 5% and 15%.
15 Dec 2011
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Liz Jaques
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.
15 Dec 2011
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Liz Jaques
The New York Times partnership with Ralph Lauren to sponsor the newspaper's iPad app has been deemed a success.
15 Dec 2011
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Elliot Parkus
Elliot Parkus, media director, AdConnection, gives a list of new year's resolutions to carry us through 2012...
15 Dec 2011
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Liz Jaques
Ofcom today concluded its review of TV advertising trading. The review, which examined the way TV advertising is bought and sold, found no clear evidence of harm to consumers - whether TV viewers, advertisers or end users of products advertised on TV.
14 Dec 2011
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas - a study that is particularly pertinent in view of Mary Portas' independent report into the demise of the High Street...
13 Dec 2011
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Rhys McLachlan
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains...
12 Dec 2011
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Liz Jaques
Excess is the ghost of Christmas past. With a third of Britons planning to spend less this Christmas than in previous years this presents a big problem for retailers up and down the country, all fighting for a share of a smaller wallet.
12 Dec 2011
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Stuart Corke
MediaTel Group's 'First party data - the publisher's black gold?' event - held at the Haymarket Hotel on Wednesday - produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.
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