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Results tagged as Advertising
06 Feb 2012
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The Media Leader Staff
Last night's Superbowl produced plenty of thrills for the sports fans - and a Madonna performance at half time to keep the gossip sites chattering.
02 Feb 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals key insights on the ever-popular cookery show genre, particularly given the strong viewing figures that were recently posted by Masterchef...
02 Feb 2012
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Michael Williamson
Mike Williamson, head of radio at Carat, says today's RAJAR results represent a superb year overall but some stations need to re-focus after disappointing results...
02 Feb 2012
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The Media Leader Staff
UK outdoor revenues for the fourth quarter of 2011 rose 1.4% year on year to £256.4m. Total revenue for the full year was £886.3m, up 1% on 2010.
31 Jan 2012
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Alex Hunter
Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees...
31 Jan 2012
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David Brennan
Is media - especially media research - ahead of or behind the curve? Is it driven by art or science?
30 Jan 2012
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Jana Eisenstein
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change...
30 Jan 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether advertisers will go for the "old school" spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating "dialogue" and driving purchase?
27 Jan 2012
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Liz Jaques
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company's latest report says.
26 Jan 2012
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The Media Leader Staff
Nielsen executives began a series of industry briefings on their new Online Campaign Ratings (OCR) service last week. Online Campaign Ratings is a new measurement system that provides GRPs for online advertising campaigns, enabling consistent cross-platform reach and frequency metrics for the first time.
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