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Results tagged as Advertising
12 Mar 2012
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Julian Smith
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media...
12 Mar 2012
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Vic Davies
Mediacom's Sue Unerman and Jonathan Salem Baskin promoted their new book Tell the Truth: How Honesty is Your Most Powerful Marketing Tool as part of the launch of Bucks New University's new advertising society 'AdSoc' last week.
08 Mar 2012
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Julia Hutchison
In the APA's latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer...
07 Mar 2012
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Raymond Snoddy
Raymond Snoddy considers TV now and in the future with reference to Thinkbox, ITV and Charles Dickens...
07 Mar 2012
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Liz Jaques
Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a new record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
07 Mar 2012
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Will Ashton
In response to Jim Marshall's latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, contribute to revenue like Facebook envisages...
06 Mar 2012
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Bob Wootton
Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers...
06 Mar 2012
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David Brennan
Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay's TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
05 Mar 2012
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Greg Grimmer
Greg Grimmer: In a bid to make advertising fashionable (again) today's column will be optimism peppered with ads for advertising - instead of my normal service of cynicism peppered with attempts at humour...
05 Mar 2012
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David McEvoy
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK...
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